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Reception analysis provides a means of understanding media texts by understanding how these texts are read by audiences. Theorists who analyze media through reception studies are concerned with the experience of media (print, broadcasting, online media) and it takes a closer look at what is actually going on. Reception analysis concentrates on the audience themselves and how they come to a particular understanding view of a text, and how meaning is created through that experience. An important concept of reception theory is that the media text—the individual movie or television program—has no inherent meaning in and of itself. Instead, meaning is created in the interaction between spectator and text; in other words, meaning is created as the viewer watches and processes the movie. Reception theory argues that contextual factors, more than textual ones, influence the way the spectator views the movie or television program. Contextual factors include elements of the viewer's identity as well as circumstances of exhibition, the spectator's preconceived notions concerning the movie or television program's genre and production, and even broad social, historical, and political issues. In short, reception theory places the audience in context, taking into account all of the various factors that might influence how she or he will read and contruct meanings from the text, such as in form of still images, moving images, or written. To understand the meanings that people take from a text it is necessary to get closer to individual audience members and engage with them at a personal level-qualitative research becomes a necessity There are obvious implications for research methodology. Quantitative research is not suited to investigating the construction of meaning.

Reception analysis provides a means of understanding media texts by understanding how these texts are read by audiences. Theorists who analyze media through reception studies are concerned with the experience of media (print, broadcasting, online media) and it takes a closer look at what is actually going on. Reception analysis concentrates on the audience themselves and how they come to a particular understanding view of a text, and how meaning is created through that experience. An important concept of reception theory is that the media text-the individual movie or television program-has no inherent meaning in and of itself. Instead, meaning is created in the interaction between spectator and text; in other words, meaning is created as the viewer watches and processes the movie. Reception theory argues that contextual factors, more than textual ones, influence the way the spectator views the movie or television program. Contextual factors include elements of the viewer's identity as well as circumstances of exhibition, the spectator's preconceived notions concerning the movie or television program's genre and production, and even broad social, historical, and political issues. In short, reception theory places the audience in context, taking into account all of the various factors that might influence how she or he will read and contruct meanings from the text, such as in form of still images, moving images, or written. To understand the meanings that people take from a text it is necessary to get closer to individual audience members and engage with them at a personal level-qualitative research becomes a necessity There are obvious implications for research methodology. Quantitative research is not suited to investigating the construction of meaning.

AbstractThis article presents the findings of an audience research conducted with 86 young Spanish people aged 15 to 29 years. The investigation examines the modes of reception of television fiction, and the impact of the shows on the viewers. Friends' influence on the choice of program, and the tendency to use social networks to comment on the shows and to talk about themselves, underline the crucial role played by TV fiction and new technologies in socialization processes. While most participants criticized the propensity of television fiction to build extreme stereotypes, they also showed a clear predilection for Spanish programs, and admitted that their characters often offer inspiration to face everyday problems.

Gerindra presented an ad under the title of "Indonesia Bergerak Bersama Gerindra dan Rakyat version Sarjana Kerja Kerja Kerja!", but due to the use of symbols and visualization, it became viral and caused controversy in the community. This study aims to determine the opinion of millennials response after watching the ads. The research is qualitative research approach used is the analysis of the reception, the technique of collecting data is using interviews, observation and document analysis. The theory used to analyze the meaning of the audience is the encoding-decoding, reception analysis theory and new media theory. The result of this study indicate three position of millennials reception, namely a dominant, negotiated, and oppositional position. In the dominant position, it's considered as a good political ad because it successfully criticizes the government by presenting the reality of the existing problems. In the negotiating position, millennials saw the ads containing a message of criticism without a solution, in this condition millennials refused some symbols such as the use of profession symbols and titles in it, while in the opposition position, millennials considered the ads irrelevant and interpret it as a black campaign. There are several factors that become the benchmark of the millennials in perceiving that ads in social media like the character of millennials, education background, job, experience and view or tendencies to political parties. This research contributes in the form of policy recommendations to the Gerinda Party to pay more attention to solutions to criticism of advertising so as not to cause new problems.

Abstract
This article describes a qualitative inquiry into the historical reception of Flemish television fiction broadcast by the monopolistic Flemish broadcaster BRT between 1953 and 1989. This is a relatively homogeneous period, both in terms of broadcasting policies and fiction output. What do viewers remember of this period? Can patterns be discerned in these memories, and if so, why? To answer these questions, this research uses semi-structured interviews with older viewers. First, the article discusses the particular problems of this method, mostly 'faulty' memory and nostalgic reinterpretation. Then, the findings are presented, reflecting on processes of (collective) memory formation. One clear finding concerns the selective and homogeneous nature of memories; the same few serials are remembered in similar ways by most, leading to clichéd memories of (representations of) the past.

Basuki Tjahaya Purnama, called Ahok had shocked the politics in Indonesia. How it was not, he comes from the ethnic Chinese who became the governor of the Special Capital District of Jakarta (DKI Jakarta). In terms of ethnicity, the Chinese are a minority. Both in terms of numbers, and from the enthusiasm of participating in politics. When he was governor of DKI Jakarta in 2014-2017, all the controversy and rejection of Ahok's leadership increased. Eventually, he was jailed for a blasphemy case. This study is about the analysis of audience reception about ethnicity and leadership in the film "A Man Called Ahok". This research is important because the issue of ethnicity, especially ethnic minorities, has not been fully accepted in Indonesia. Ethnic minorities are often used as targets of hatred and enemies in case they want to run for public leadership. This research used decoding-encoding that is initiated by Stuart Hall. There are two processes namely encoding which is the process of encoding messages when the media processes the media messages, while decoding is the process of deciphering messages received by the audience. There are three categories for interpreting messages received by the audience, namely dominant, oppositional, and negotiated. This research used reception analysis with FGD data collection methods and interviews. The results showed that there was no difference between Chinese ethnicity and Javanese, Sundanese and Batak ethnicity in terms of interpreting the film "A Man Called Ahok". The message interpreted by Chinese ethnic groups was more focused on the formation of Ahok characters, while Javanese, Sundanese, and the Bataks also interpreted the message of Ahok's struggle against corruption and injustice. Acceptance in this type contains elements of adaptive and opposing, which means that the message is interpreted in negotiation.

The 'going global' strategy of China's outbound media has been running for about ten years. The main beneficiary, China Central Television (CCTV) has enhanced its global presence through institutional expansion. The growing influence of CCTV-Africa, as one of CCTV's major media hubs overseas, is arousing wide discussions in regard to its agenda and journalistic practice as one part of the state media of China. How the role of CCTV-Africa is interacting with the grander structure of Africa-China multilateral relations has been the main focus of scholars' discursive enquiries. Despite the increasing focus of scholars on the institutional behaviours or media content of CCTV-Africa, the subject of audience reception is under-studied. This research aims to contribute to the field by analysing media reception of a specific group of African students in China from the perspective of structural theories of international communication. Based on the findings of in-depth individual interviews with 38 interviewees (with a particular focus on the oppositional decoding of four interviewees) and frame analysis of CCTV-Africa news, this research reached a theoretical conclusion, concerning the articulation of the alternative reception of transnational audiences. Although the decoding positions of such an audience can be polynary the objective environment (intranational political and economic agenda as structural dominance) limits the projection of alternative opinions into constructive articulation in real life.

Penelitian ini bertujuan untuk mengetahui bagaimana pemahaman dan pemaknaan remaja mengenai pornografi melalui situs-situs seks di media online. Selain itu penelitian ini juga ingin mengetahui bagaimana sikap remaja terhadap pornografi dan bagaimana perilaku mereka terhadap situs-situs seks di media online. Remaja merupakan konsumen media dan pengguna internet pada khususnya, yang secara bebas menentukan definisi atas realitas yang ada dalam media tersebut. Penelitian ini merupakan penelitian kualitatif dengan menggunakan analisis resepsi (reception analysis) dimana khalayak dilihat sebagai bagian dari 'il1le'1JI'elafive COl1l11l1lllilies' yang selalu aktif dalam mempersepsi pesan dan memproduksi makna, tidak hanya sekedar menjadi individu pasif yang menerima begitu saja makna yang diproduksi oleh media massa. Hasil dari risel khalayak ini merupakan representasi 'suara' khalayak atau berbicara atas nama khalayak. Oalam .' analisis resepsi, makna mengenai pornografi itu sifatnya subyektif dan tergantung pada interpretasi masing-masing individu. Apapun definisi dan pemaknaan yang berkembang di masyarakat mengenai pornografi, setiap individu masih dianggap memiliki kebebasan dan kekuasaan penuh untuk mengkonstruksi makna atas realitas sosial yang ia !ihat melalui media, dalam hal ini internet. Penelitian ini berlokasi di Kotamadya Surabaya dengan menggunakan wawancara mendalam (indepth interview) kepada remaja yang berusia 17 -25 tahun. Hal ini dengan pcrtimbangan bahwa remaja memiliki karak1eristik yang terbuka dan bahkan radikal dalam menerima perubahan, khususnya dalam menyikapi lema-tema yang sebelumnya dianggap tabu, yaitu tema-lema seksualitas. Selain itu, relevansinya dengan penelitian ini, remaja di kota besar merupakan pengguna aktif internet. • Jurusan IImu Komunikasi. Fakultas IImu Sosial dan IImu Politik Universitas Airlangga DIPA PNBPUniversitas Airlangga Nomor SK Rektor 4683/J03/PP/200S. 4 Juli 2005 / IR-PERPUSTAKAN UNIVERSITAS AIRLANGGA Laporan Penelitian Reception Analysis Remaja . Kandi Aryanl Suwito Basil dari penelitian ini menunjukkan bahwa remaja memaknai pornografi sebagai segala sesuatu yang dapat merangsang dan membangkitkan nafsu seksual. baik dalam bcntuk gambar diam (.lilill images) ataupun gambar bergerak (moving imagse) serta dalam bent uk tulisan. Remaja memaknai pornografi sebagai sesuatu yang mcngumbar scksualitas dan mcrupakan bentuk eksploitasi scksual lcrhadap organ/alat kelamin dan segala aktifitas seksual. Rel11aja menganggap pornografi sebagai sesuatu yang tidak bermoral dan melanggar nilai serta norma yang berlaku di masyarakat Indoncsia. Pcndapat rcmaja ini I11cngaeu dan discsuaikan dengan standar moral serta l11engikuti pendapat dominan yang berlaku di masyarakat seeara umum. Tetapi pendapat ini ternyata menjadi berbeda dan bisa dikatakan tidak sejalan ketika ditanyakan mcngenai sikap mereka terhadap pornografi dan keberadaan situ-situs seks di internet. i Bagi remaja, pornografi diapandang sebagai sesuatu yang tidak bisa dihindari keberadaannya. Remaja memilih bersikap untuk tidak melarang keberadaan pornografi di internet dan menganggapnya sebagai sesuatu yang sah-sah saja, sehingga pemanfaatannya juga Iebih baik jika diserahkan kepada tanggung jawab masing-masing individu. Berdasarkan hal tersebut maka remaja memiliki kebebasan dalam berperilaku terhadap situ-situs seks di internet. Pemahaman remaja mengenai pornografi masih sebatas mengenai eksploitasi seksual yang dapat membangkitkan nafsu bagi mereka yang melihatnya. Remaja masih belum memahami pornografi sebagai representasi seksualitas dalam media yang sebenarnya juga merupakan hasil bentukan budaya, simbol kekuasaan, dan pertentangan antar kepentingan. Untuk itu, disarankan adanya penelitian lanjutan dalam perspektif kritis untuk melihat praktik-praktik kekuasaan dan dominasi keIompok kepentingan atau budaya tertentu yang ada dalam materi-materi pornografi, baik di internet maupun di media massa lainnya. SeIain itu juga disarankan untuk mengaitkan pornografi sebagai sebuah isu yang masih sangat aktual dengan wacana-wacana yang berhubungan dengan feminisme dan hak asasi man usia. Hal ini untuk mengungkap lebih jauh pemahaman remaja terhadap pertentangan nilai-nilai yang ada seputar isu pornografi dan bagaimana pornografi dipraktekkan di masyarakat yang memiliki beragam batasan dan definisi yang berbeda mengenai.pornografi itu sendiri.

As media develops as a primary source of health information, two questions remains: How people receive online media as a source of health education? and what group of people will tend to use online media intensively than others? Although government has provided various ways to fulfill people's health needs has been considered a development on health policy in Indonesia, examining contemporary situation and current online media development reveals a need for exploring how people receive online media as health educator. This research study depicted how people from a certain background receive online media as health educator. Using a reception analysis, the research study has conducted through several processes of interview and observation with some selected informants. The research study revealed that different people from different background would receive online media as their health educator from different levels. From this research study, the researchers concluded that the three informants receive online media as their primary health educator. However, because of their educational, motivational, social and technological access, they performed different approach of receiving online media as their health educator.